Observation
Small or large, our organizations are having their marketing budgets squeezed and we are globally being asked to find new ways to market ourselves and our products. Traditional marketing is arguably becoming replaced by on-demand viral marketing though social media forums such as Blogs, You tube, Face Book, and community groups on professional sites such as LinkedIn and Plaxo. So while these forums do have a role to play how should we best leverage their power and influence when the market we promote too may often be niche?
In search of the constructive input
So how should we best market ourselves and our products in a way that gets us to the people that may want our products that maybe never heard of who we are and all of this in niche industries?
That really is the crux of the question that I’d like to get feedback on. Comments are most welcomed…